GET IN THE DIRECTOR’S CHAIR AND BRING YOUR OWN MY LITTLE PONY TALES TO LIFE WITH MY LITTLE PONY: LIGHTS, CAMERA, PONIES! FROM PLAYDATE DIGITAL, UNDER LICENSE BY HASBRO, INC.

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GET IN THE DIRECTOR’S CHAIR AND BRING YOUR OWN MY LITTLE PONY TALES TO LIFE WITH MY LITTLE PONY: LIGHTS, CAMERA, PONIES! FROM PLAYDATE DIGITAL, UNDER LICENSE BY HASBRO, INC.

PlayDate Digital is taking the MY LITTLE PONY storybook to a whole new place…your imagination! MY LITTLE PONY: LIGHTS, CAMERA, PONIES! is a storybook creator app crafted to help young and emerging readers tap into their imagination and tell customized tales, powered by the “magic of friendship!”

Users will be able to create their own animated stories, starring TWILIGHT SPARKLE, RAINBOW DASH, PINKIE PIE, RARITY, FLUTTERSHY, and APPLEJACK, by choosing their favorite characters, props, and locations in EQUESTRIA and adding recorded voice narration to further personalize their tales. Of course, it can’t be a MY LITTLE PONY tele-tale without some drama and friendship problems to solve. This app also features key foes, including the mighty LORD TIREK, the redeemed DISCORD, and “The Great and Powerful” TRIXIE LULAMOON!

Simple animation tools make it easy to turn the best ideas into pulsing MY LITTLE PONY fun:

Pick a pony!
Pick their co-star!
Pick a background and some props…

And you’re ready to yell “ACTION!”

FEATURES:
• A robust cast of characters, including the Mane 6 and more!
• Numerous storytelling opportunities, as each pony comes with a set of specific backgrounds, props, and co-stars!
• Character customization through resizing and rotating!
• Beautiful art, magical music, and sound effects that set the stage!
• Record-your-own-voice narration!
• Save any number of tales and share with family and friends!

EDUCATIONAL FEATURES:
• Practice early literacy skills through guided and imaginative story play

“We are thrilled to be putting these new tools for the imagination in the hands of children and anyone who loves the MY LITTLE PONY brand,” said Shaan Kandawalla, CEO of PlayDate Digital. “It has been a labor of love creating this new, innovative digital playground!”

“Combine the popularity and power of the MY LITTLE PONY brand with a child’s imagination, and you have something truly special. We’re excited to be teaming up with PlayDate Digital on this groundbreaking project,” said Michael Kelly, Head of Global Publishing at Hasbro.

MY LITTLE PONY: LIGHTS, CAMERA, PONIES! from PlayDate Digital is available in the App Store on iPhone, iPad, and iPod Touch or at www.AppStore.com. This app is free but does include in-app purchases.

About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About PlayDate Digital Inc.
PlayDate Digital Inc. is an emergent publisher of high-quality, interactive, mobile educational software for children, designed to nurture children’s emerging literacy and creativity skills. Created in collaboration with leading preschool education experts, PlayDate Digital content is built in partnership with some of the world’s most trusted global brands for kids and developed and published for iOS and Android devices. More information can be found online at www.playdatedigital.com or “like” them on Facebook and follow them on Twitter (@playdatedigital).

© 2016 HASBRO. All rights reserved.

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